"Don't forget to stop and smell the roses." That's a tired old phrase, but I've been relying on it a lot lately. My adult life has been a pattern of making my way along the career path at too quick a pace, then suddenly needing rest because I've tired myself...
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Automaker Mazda's website has a good article about rebuilding their brand and making it globally consistent. In addition to addressing their own company's efforts, the piece offers solid general information about the importance of branding and what it can mean to your business. Namely, personality and emotional connection with consumers...
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When I sit down to work, I need a clean desktop: The physical desk where I'm sitting should be uncluttered, and the virtual desktop of my computer should be neat and organized. Clutter in all its forms paralyzes me, so when it accumulates, I find that taking a few minutes...
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