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Oh, Starz, How I Know Thy Bump

I'm a big fan of Netflix on Demand. Since getting rid of cable, TV-watching has become something we specifically decide to do--rather than something that reflexively happens because of laziness or boredom. This means we watch less programming in general and what we do watch is more targeted to our interests. I love documentaries, and there's always a broad variety; Dan likes to have mindless horror movies on in the background while working, and Netflix on Demand doesn't disappoint in that arena.

Beside the instant on-demand service, we receive a constant rotation of Netflix Blu-Rays. One thing that drives me crazy about Blu-Ray is that there's usually a long, inescapable ad for Blu-Ray before the feature. This seems illogical, since we're already watching a Blu-Ray disc on a Blu-Ray device--people who are watching it don't need to be convinced of it, do they?

Anyway, a lot of Netflix's on-demand programming is affiliated with Starz. I don't know their official relationship, but after you've watched a lot, it's clear that Starz is the primary provider of Netflix on-demand material. For some reason, just like Blu-Ray, Starz has a bump before and after TV episodes and movies... and it's invariably like 10 decibels louder than the features.

Tonight, we happened to put on 30-Second Bunnies Theatre, which is an animated series of parodies of famous movies. Cartoon bunny characters re-enact summaries of the films (usually dramas). They literally are 30-seconds long. Starz has the gall to surround each 30-second episode with their 12-second bump (that's one before and one after). How annoying! Whose idea was this? The bumps equal 80% the length of the feature.

If I have to hear that Starz bump one more time... I wonder if the Bunnies Theatre people are aware of this? Maybe they could make a five-second parody of their own program? 

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