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One pillar of effective marketing is consistency. Presenting a business or product in the same way serves two purposes: First, it repeats the image made on the viewer to increase brand recognition; secondly, it provides an impression that the business is established.  How often have you seen a business card...

Every once in awhile, design becomes a dreaded chore, because nothing seems to work or everything feels uninspired. Most people expect designers to be creative at all times, but just like any occupation, there are peaks and valleys to project navigation, skill level, and attitude about the work. Every designer...