I recently ran across an unfortunate web article called "How to Design an Awesome Logo" by Gary Simon. In it, Simon suggests that an "awesome" logo design is as easy as: 1. Opening Photoshop (mistake #1) 2. Typing some fonts (ugh) 3. Vector-tracing a raster image (are you kidding?) This...
read more...
SEO (search-engine optimatization) is the process of making your web content as "friendly" as possible to search engines so they can a) find it, and b) determine its bottom-line message, and c) deliver it to users looking for it.I have found that one element of successful SEO is creating page...
read more...
I recently took a class at Writing Pad, which offers seminars and courses for all kinds of writing in a hip pad with gourmet treats. The owner, Marilyn, generously offers free writing prompts at her blog, which is a goldmine for writers who want to practice, practice, practice but don't...
read more...
im @ coffee w/1 of my BFFs discussing new media + its effect on language. its srsly interesting 2 me... While part of me is bothered by the butchery of "proper" English, another part knows that this is a natural element of communication throughout history; however, it's never happened at...
read more...
I just finished a big project and am looking forward to a freer schedule to concentrate on my own projects. It's time to open up the ol' brainstorming notebooks and dust off the when-I-have-time to-do lists and make my own priorities. I am partially inspired by this article, which is...
read more...
Sometimes it's hard to convince a decision-maker that design is a good investment. For some, "adequate" is enough. This weekend, while in Las Vegas, I saw a couple of examples that may illustrate the difference good design makes on a product's perceived value. We started our evening at a smaller...
read more...
